Stargazer is an urban streetwear brand that focuses on the world of utopia. I have translated this brand identity into their first upcoming apparel line. For this brand, I needed to create a striking piece that would be desirable for a target market between the ages of 16 and 24, so I used a basic color scheme to create a simple visually pleasing design that would suit the new modern era of block text and color fashion lovers.
Below are the initial sketches that were developed but did not make it to the finalized design however they are a great stepping stone to creating the finalized product that will be released in the upcoming months.
